project details ─

Following the positive reception of the previous year's social media campaign, Biola University's social media accounts simplified their campaign and focused on the Christmas and New Year's holidays for this year's campaign.

For the GIFs, there was creative freedom to branch out of the typical Biola University branding. Last year's campaign stuck closer to the key elements of the brand, but this year was a chance to experiment a little more. I focused more on tightening up the motion graphics, trying to convey the important details in quicker timeframes to adjust for shorter attention spans.

Project completed while Graphic Designer at Biola University.